What’s in it for me?
Grant Cardone might be a freak from the outside (look at this book cover!), but he has one thing perfectly right : massive action and being obsessed about “making it”. The guy made more than 500 Million Dollars so far and still every night he tells his wife that soon they’re going to “make it”. Make what ? Why would a guy worth 500 Million consider he didn’t make it yet ? Because he’s got goals so big that even that amount of money seems small – he wants to be a billionaire ! In his newest book “Be obsessed or be average” he teaches you how to thrive on your goals. If you want to achieve massive success too, read on !
A 9-5 Life
We’re in the heart of an epidemic of average. So-called “common” people wake up every day, head over to their job, perform what’s asked of them, leave promptly at 5, and return home to lay on the couch and watch TV. Society tells us that this is what it means to enjoy a balanced lifestyle. Don’t stress a lot or work too hard. Your career isn’t everything. But Grant Cardone thinks this preoccupation with balance has actually just given justification to be mediocre. Look, it has become a social target to be mediocre. Lead a mediocre life with a mediocre income, medicre levels of stress while having mediocre levels of fun when not working. Anybody wanting more according to Grant Cardone goes through three phases.
First you’re going to be told to play it safe, don’t dream big, don’t risk it. Then people start to hate on you because you’re pushing beyond their limits. Then people start to admire you for what you have achieved. The very same people !
Do you want to be remembered by your astonishing results? It’s time to implement the philosophy of obsession!
You have to be obsessed
For immense success, you have to be obsessed. You need to be hungry and hyper-concentrated and insatiable, rather than pay attention to naysayers who tell you firmly to tone it down. Additionally, you have to know how to harness that obsession to ensure that you can utilize it to your advantage. When everyone says you can’t, be crazily dedicated and prove them that they were wrong. Obsession is the first step towards insane business success.
Say YES to your burning up, outrageous, animal obsession
Grant had been raised with big dreams, relatives and friends told him to become more reasonable and less demanding. If he played by the etiquettes, they said, he could enjoy everyone else’s version of mediocre success but whenever he tried it their way, he hit rock bottom. After that, he tried the contrary approach. He said NO to the haters and naysayers and said YES to his burning up, outrageous, animal obsession.
This book is jam-packed with in-your-face advice for every salesperson, entrepreneur or starts up hustler. What’s so fun about this is that Grant KNOWS he’s outrageous. Grant completely embraces his haters and nay sayers and that truly fuels him. His opinion, if you aren’t on my team…Get out of the way and watch what I’ll create.
Stay obsessed with your business and work
The focal point of this book is to stay obsessed with your business and work. Grant describes a few of his trials and failures but how his obsession to greatness got him through all that was in his way. He is self-made in every sense of the word. The condition of America and the globe for that matter, as Grant argues, certainly is that we have all settled for average. Average job. Average lifestyle. And the average salary. Are you OK with being average? Not? Ok, then you are ready to make significant changes into business world!
You are in charge for your success!
We can be better. We can be bigger.
But it’s not up to the government, your teachers, your family or your employer to see it happen…It’s all on YOU! We need more people that aren’t afraid to do things their way. Great people do great things, move the boundaries, create new techology, processes and businesses. You have a chance to become one of them. Become the crazy obsessed innovator that changes the world as we know it.
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